Hero
14 Oct
15 Nov
Seed Heritage 20 year anniversary
Limited-edition capsule collection
new logo

20 years ago, Seed Heritage first opened as a single childrenswear boutique in Armadale, Melbourne. Customers quickly fell in love with the quality design and distinctively Australian style. Seed Baby, Woman and Teen launched in the years following. Seed Heritage has since carved its name in the Australian fashion landscape with its continued mission to create memorable collections using natural fibres and fun prints. The brand now hosts over 280 stores across Australia, New Zealand, Hong Kong and Singapore.

To celebrate their 20 year anniversary, Seed Heritage have launched a limited-edition capsule collection featuring their iconic red and white logo.

Shop reimagined classics alongside fun accessories to enjoy for the Australian summer and beyond, in-store now. 

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