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Nespresso launches ‘Reviving Origins’ to bring back lost coffees
Published 03 July

Nespresso has announced the launch of Reviving Origins, a new program to restore coffee farming in regions where it is under threat. Through its AAA Sustainable Quality™ Program, Nespresso is working with farmers in regions that have been devastated by conflicts, economic hardships or environmental disasters.

The announcement comes alongside the launch of new single-origin coffees, Tamuka mu Zimbabwe, from Eastern Zimbabwe and Esperanza de Colombia, from Caquetá, Colombia. Up until now, these exquisite and rare coffees have been virtually unknown, slowly disappearing for decades. Now, through Nespresso’s investment and the commitment of partners, coffee farmers in these two regions are starting to rebuild sustainable livelihoods, restore their local economies and bring much-needed development to their rural communities.

Tamuka mu Zimbabwe and Esperanza de Colombia are available now in Australia – one of only 18 countries to receive the rare seasonal blends, which Nespresso is working towards establishing as part of its permanent range through the Reviving Origins program.

Loïc Réthoré, General Manager of Nespresso Australia and Oceania says: “Our Reviving Origins program gives us an opportunity to bring back forgotten coffees, boost economic development in regions where there has been significant adversity and share a completely new taste experience with Australian coffee lovers.”
“We first discovered the potential of reviving a forgotten coffee when we ventured to South Sudan in 2011. The limited edition Suluja Ti South Sudan became the country’s second export after oil, and helped diversify the economic base of the world’s youngest nation.”
Building on its experience in South Sudan, Nespresso launched its AAA Program in Zimbabwe’s Honde Valley region and the Caquetá region of Colombia (an area long inaccessible due to conflict). In 2018, Nespresso announced plans to support the rebuilding of coffee farming in Puerto Rico after 80 percent of its coffee farms were destroyed by hurricanes Irma and Maria in 2017.

Introducing Tamuka mu Zimbabwe – meaning “Return of Zimbabwe” in Nyanja

In the late 1980s, Zimbabwean coffee farmers produced over 15,000 tons of coffee (U.S. Department of Agriculture); however, as a result of climate factors and economic instability in the country, by 2017, production levels were at less than 500 tons. In partnership with global non-profit TechnoServe, Nespresso has worked with the local coffee farming community in Manicaland Province, Eastern Zimbabwe, to establish sustainable farming practices. This investment has helped produce a higher quality Arabica coffee that will be available in just 18 countries.
“This project is not only bringing back some of the world’s best coffee - it is bringing back economic opportunities in Zimbabwe’s hard-hit rural areas,” said William Warshauer, President and CEO of TechnoServe.

Tamuka mu Zimbabwe is bursting with complex fruitiness and zest, bright acidity, with notes of cranberry to red berries, and currant to grape. It has a creamy, smooth texture when you add milk, making it an ideal coffee for a Latte. It’s balanced and round and has sweet notes of caramel and toffee when mixed with milk.

Introducing Esperanza de Colombia – meaning “Hope of Colombia” in Spanish

Coffee almost disappeared in Caquetá, Colombia following 50 years of conflict, which meant many farmers abandoned their lands. Nespresso partnered with local farmers and the Colombian National Coffee Growers Federation to support the rebuilding of this industry. Through its AAA Sustainable Quality™ Program, Nespresso’s agronomists provided training and expertise on sustainable farming practices, quality development and environment and water management.
According to the Colombian National Coffee Growers Federation, ““The Nespresso AAA Sustainable Quality™ Program has had a positive social and economic impact in the Caquetá region. It has generated new opportunities for the coffee growing communities of San Vicente del Caguán and Florencia through the improvement of the quality of their coffee and the implementation of sustainable agriculture practices”.

Esperanza de Colombia is a mild coffee that is very light in acidity. It’s beautifully balanced and rounded, and it has aromas of yellow fruits with a hint of a cereal note.

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Published on 23 March, 2020